Email marketing is considered as one of the most effective ways to not only attract more customers but also gain more loyal ones for online stores. However, not all companies know how to run the email campaigns correctly. So today, we will introduce some of the good automated email campaigns that allow store owners to release the email marketing campaigns successfully.
MailChimp is an email marketing provider which was founded in 2001. Once integrating Shopify with MailChimp, Shopify store owners can use customer data in order to personalize marketing, boost the sales and develop the business thanks to MailChimp’s marketing automation and reporting tools.