MailChimp is an email marketing provider which was founded in 2001. Once integrating Shopify with MailChimp, Shopify store owners can use customer data in order to personalize marketing, boost the sales and develop the business thanks to MailChimp’s marketing automation and reporting tools.
Some things you should know before integrating your Shopify store with MailChimp:
Default Checkout setting in Shopify adds customers as subscribers to MailChimp list, which violates permission and leads to abuse complaints and high bounce rate. Therefore, it is really necessary to change Checkout setting before integrating with MailChimp.
Do as follows:
*Note: Customers not signing up for marketing email still appear in list of non-subscriber contact and get transactional emails as well as social ads. You cannot export these addresses.
(In case you haven’t installed MailChimp app yet, you will be redirected to Shopify installation screen. You need click Install app then be redirected to MailChimp)
Based on product purchased, a number of orders, you can target customers.
Email a Product:
Email a Collection:
Once connecting to Shopify, you can work with MailChimp and perform a lot with collected date such as building segments, sending automations, tracking purchases. You can also add a MailChimp Signup Form to your Shopify store.
We also give you additional tutorial that is to disconnect Shopify. After disconnecting Shopify store from MailChimp, you can’t see the purchase data in MailChimp list.
To disconnect your Shopify store from MailChimp, do as follows:
With this way, you still can reconnect to Shopify store again. In case you uninstall MailChimp app from Shopify account, MailChimp is fully removed.
Are you clear with all steps above? If you have any question, contact us for answer.
Thanks for reading!