How to integrate MailChimp with Shopify?


How to integrate MailChimp with Shopify?

MailChimp is an email marketing provider which was founded in 2001. Once integrating Shopify with MailChimp, Shopify store owners can use customer data in order to personalize marketing, boost the sales and develop the business thanks to MailChimp’s marketing automation and reporting tools.

Some things you should know before integrating your Shopify store with MailChimp:

  • You’d better sync 1 store for a MailChimp list for getting the most out of e-commerce segmenting tools.
  • Turn on inventory tracking to avoid out-of-stock items in Product Recommendation.

Now, let’s start connect your Shopify store to MailChimp!

Step 1: Change Shopify Checkout setting

Default Checkout setting in Shopify adds customers as subscribers to MailChimp list, which violates permission and leads to abuse complaints and high bounce rate. Therefore, it is really necessary to change Checkout setting before integrating with MailChimp.

Do as follows:

  • Go to Checkout Setting page
  • Scroll down to Order Processing then tap Customer does not agree to receive promotional emails by default
  • Tap Save

*Note: Customers not signing up for marketing email still appear in list of non-subscriber contact and get transactional emails as well as social ads. You cannot export these addresses.

Step 2: Connect Shopify

  • Go to your profile name> choose Connected Sites
  • Choose Get Started> Shopify> Next
  • Add your Shopify store URL then click Next

(In case you haven’t installed MailChimp app yet, you will be redirected to Shopify installation screen. You need click Install app then be redirected to MailChimp)

  • Tap Choose a list to sync then you can select an available list or create a new list
  • Click Next
  • Tap All Done

Step 3: Segment Shopify customers

Based on product purchased, a number of orders, you can target customers.

  • Go to Lists page in MailChimp account
  • Choose a list you want to work with then tap Create A Segment
  • Set up drop-down menus to Signup Source | source was | MailChimp for Shopify
  • Tap Preview Segment> Save as Segment
  • Enter a name for your segment in pop-up modal, tick the box Auto-update and tap Save

Step 4: Send an email from Shopify

Email a Product:

  • Login Shopify account> Products> Products
  • Tick the box next to your product name
  • Choose Bulk actions> Email using MailChimp
  • In provided options, choose one template then tap Send to MailChimp Campaign

Email a Collection:

  • Login Shopify account> Products> Collections
  • Tap name of your collection
  • On header of the page, choose •• button and click Email using MailChimp
  • In provided options, choose a template then click Send to MailChimp Campaign

Step 5: Work with MailChimp

Once connecting to Shopify, you can work with MailChimp and perform a lot with collected date such as building segments, sending automations, tracking purchases. You can also add a MailChimp Signup Form to your Shopify store.

We also give you additional tutorial that is to disconnect Shopify. After disconnecting Shopify store from MailChimp, you can’t see the purchase data in MailChimp list.

To disconnect your Shopify store from MailChimp, do as follows:

  • Go to your profile name> Connected Sites
  • Click Disconnect then verify by tapping Disconnect

With this way, you still can reconnect to Shopify store again. In case you uninstall MailChimp app from Shopify account, MailChimp is fully removed.

Are you clear with all steps above? If you have any question, contact us for answer.

Thanks for reading!

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