Email marketing is considered as one of the most effective ways to not only attract more customers but also gain more loyal ones for online stores. However, not all companies know how to run the email campaigns correctly. So today, we will introduce some of the good automated email campaigns that allow store owners to release the email marketing campaigns successfully.
Let’s see what they are!
- Abandonment cart email
Statistically, about 67% of online shopping carts are abandoned. It means that you will lose a huge number of profits because of abandoned carts. So what should we do in this situation? The solution for it is to apply abandonment cart emails series which will automatically send emails to your customers who have not completed their order yet I order to remind them to finish the rest. Of course, not all these abandoned carts will be completed but we sure that the abandoned cart rate in your online store will be reduced significantly.
- Welcome email
These email series will response for welcoming your new customers to your stores. According to a report, about 75% of customers expect a welcome email when they signing up or subscribe each website or store. These emails will surely not bring any benefits for customers but they will make them feel satisfied with your service and your attitudes to their subscribing.
- New customer email
New customer email is a critical step in a successful email marketing program. Treat them like royalty, you will get the benefits in long-term as the first impression will decide whether they will make next order in your store or not. Keep this mind.
- Repeat customer email
Repeat buyers will be your business lifeblood if you apply to email marketing on them in a right way. The repeat customers should be treated in a different way comparing with new customers, which will confirm with your repeat customers that they are special to you and of course they will buy more at your store. Trust me, this norm is always true.
- E-commerce email receipts
Email receipts get the highest engagement scores out of any emails you send. But most of e-commerce store owners forget to touch this email. This email is a great place to make an offer and encourage customers to make other purchases. After spending money on your store, it means your customers trust you and maybe like you so it’s time to capitalizing on their current attention.
These email campaigns are really effective so hope that all of you can apply them successfully for your Shopify store.