First launched in 2006, Shopify now has become one of the most preferred e-commerce platforms, empowering more than 100,000 stores all over the world. Its mission is to help merchants to set up and manage their own online businesses seamlessly and effectively.
In this post, we will go through Shopify’s details like pros, cons, features, etc., to give you a comprehensive understanding of this platform. Let’s find out.
- Shopify’s Pros and Cons
Shopify offers merchants numerous great benefits. Major ones include:
- Enable merchants to sell products on different online channels such as Facebook, Instagram, Amazon, etc.,
- Offer an ideal inventory system which makes it easier for merchants to manage their stores
- Encompasses impactful sales features
- Provide great customer care
However, it also has certain restrictions. Below are the three biggest ones:
- Storefront must be the created between the editor and dashboard, so you have to flick between the two.
- Shopify enforces its own transaction fee with Shopify Payments
- When you change the theme, content doesn’t automatically reformat.
Shopify is an e-commerce website builder that helps merchants build their own online stores without technical hassle. Specifically, it doesn’t require any expertise in IT field such as coding. You can simply make changes or updates on your site without hiring a web developer.Also, Shopify is scalable. It empowers businesses of every size, from a new small store intending to scale up in the future to an enterprise-sized business.
- Ease of Use
The clean, clear, and simple-to-use interface is one of the critical factors that make merchants inclined to Shopify. According to the statistics that we’ve collected:
- Merchants found Shopify 14% easier to use than BigCommerce, 12% easier to use than Squarespace eCommerce, and 9% easier to use than Wix eCommerce.
- 88% Shopify users reported they would recommend Shopify to their friends who plan to embark on an online business.
- Features and add-ons
Shopify includes all core features helping merchants to manage their sites efficiently. Here are some of its noteworthy features:
- Integrate with multiple channels:
Shopify makes your store shoppable on all the potential online channels. It allows merchants to connect to social media accounts (Facebook, Instagram, Twitter, etc.) and marketplaces such as Amazon, eBay. This opens an opportunity for your store to approach a wider range of audience, thus generate greater sales.
- Abandoned cart recovery:
According to SaleCycle statistics, 75% of shoppers will abandon purchases after adding items to cart. Of course, you don’t want to lose an opportunity of making money from this 75 % of shoppers, this is where abandoned cart recovery comes to save the deals. Once this feature is set up on your store, your website will automatically send emails to your site’s shoppers to notify that they leave your store without completing a purchase. This helps to guarantee that you are not missing any possible chance of gaining a sale.
- Payment gateways and transaction fees:
Besides its own payment gateway, Shopify Payments, Shopify also supports more than 100 different payment gateways including PayPal, Stripe and Amazon Pay.Shopify encourages their merchants to use Shopify Payments by waiving the transaction fee. If you opt for another payment gateway, you will be charged an additional fee.
- Shipping options:
Are you having a shipping headache? If yes, Shopify may be the solution that you’re looking for. It provides everything necessary to complete deliveries as quickly and economically as possible.Besides free-shipping option, Shopify also partners up with shipping providers like USPS, DHL Express, UPS and Canada Post. This means you don’t need to find your own courier but Shopify figure out the best for you. Shopify will calculate the shipping fee based on the weight, type and value of the product, print the shipping labels for deliveries and returns. Drop shipping is also supported.
Above-mentioned features are just basic offerings of Shopify. Users can also extend features for their stores by installing additional plug-ins. There are more than 1200 apps on Shopify App Store ranging from zero to premium price that users can choose from.
The layout and overall look of a website actually can play a significant part in how your business is perceived. That’s why your site needs to have a perfect theme. At Shopify Theme Store, you can pick such that “perfect” one from more than 100 free and premium themes which are clean, well-designed, responsive and customizable.How to customize a theme? Once you have chosen a theme, you can customize your theme via Shopify’s editing interface or Shopify dashboard.
In the Shopify’s editing interface, you can change your site aesthetic by adding the brand logo, texts, and images.
The Shopify dashboard is where you can add products, create discount codes, and change the theme. However, remember that if you switch to another theme, you need to reformat your site content.
One great thing about Shopify theme is its image editor. With this tool, you can crop, resize and add filters to images easily.
- Help and Support.
Imagine that your site gets an error on a Saturday night and you can’t get in touch with the customer support team until the next Monday. If that, you are not only losing sales but also customer trust when the problem can’t be handled quickly. Fortunately, you will never experience this situation as Shopify provides 24/7 phone and live chat support. You can also connect to them via emails or social media accounts.Shopify Help Center is an excellent resource where provides useful and regularly-updated guide and tutorials for every store owner. However, if you’re running an enterprise-level business which has a more complicated set-up process, it is recommended for you to use Shopify’s Plus plan which then connects you to a dedicated support agent, named MSM (Merchant Success Manager). They will take care of a personal store only.
Shopify may not offer the cheapest, yet, most cost-effective price. With the monthly price starting from only $29 (for Basic Plan), you will get support from a robust and flexible online store builder that helps you conquer managing and administrative tasks.The more money you pay, the more service you get. The two other main plans which are Shopify Plan ($79 per month) and Advanced Plan ($299 per month) does include an extremely impactful tool which is Abandon Cart Recovery. This tool does it best with decreasing the abandonment rate by sending emails to shoppers to remind them of their leaving the site without completing a purchase.Besides three main plans, Shopify also includes a Lite Plan with the price is only as little as $9 per month. This plan allows merchants to sell through an existing site such as a blog or social account like Facebook.
Shopify Plus, as I mentioned earlier is best fit for enterprise-level business. Once opting for this plan, you will have orders managed by the Shopify team. This will free up your time to focus on marketing and product promotion.
Haven’t figure out your choice yet? You can sign up for a 14-day free trial and see how it works for your store.
Nowadays, there are several e-commerce platforms that you can choose from. However, if you are looking for powerful management tools, responsive and well-designed themes, and robust add-ons, you can end your search here. Shopify is exactly what you need. It offers all the necessary tools for helping you to keep everything on the right track, and quickly scale up to reach the international audience. If you are still wondering whether Shopify price is worth an investment, why don’t you try it yourself? Sign up for Shopify right today and enjoy up to 14 days for free use.