10 steps to start a drop shipping business with Shopify

ByAdam

10 steps to start a drop shipping business with Shopify

These days, drop shipping has become one of the most profitable online-selling business models. One great thing is anyone can easily enter the market even with little or no investment. All that you, the drop shipper need to do is promoting and marketing the product to make it sell, while packaging and shipping will be taken care of your store’s supplier.

Reducing investment is not the sole benefit of Drop Shipping. This Ecommerce model gives merchants flexibility to work at anytime and anywhere, a broad range of product options, the ability to test products without having to bring in inventory and so on.

If you have intended to enter this market but haven’t got any idea where to start, then this article is for you. We are going to provide incredibly simple guides on how to build a drop shipping store with Shopify. Let’s get started!

Step 1: Sign up for Shopify

First, go to https://www.shopify.com and click on “get started”. Once you finish typing in the information, tap “create your store”.

You should prepare 5 store names in case some of them are already used. After name and basic contact information comes information about stage of business. YourStandingDesk is brand new, so I select the corresponding dropdown tabs.

Now you will be taken to the admin page which looks like this:

Scroll down till you see the heading “where would you like to start selling?” Right below it is “Add Online Store” button.

Tapping “Add Online Store” will take you back to the home admin page. You should see a new tab on the left menu section which is “Online Store”.

Step 2: Purchase Your Web Domain

Why hesitate to buy your web domain when it costs you only $13.00 per year and you can avoid the risk that someone else buys it before you?

To buy your web domain, tap on Online Store>Domain>Buy New Domain. Now you will be redirected to here:

After you enter your web domain, for example, mine is “yourstandingdesk”, you can check if it is usable by tapping “Check Availability”. If it’s available, you will be required to enter your billing information to purchase the domain.

Now that you’ve purchased your domain, you will be asked if you want to redirect all traffics to this new domain. If yes, select your web domain and tap “save”.

You will also receive an email from Shopify for verification. Make sure that you check it and do as what it suggests, otherwise, your domain will be suspended.

Step 3: Set Up Email Forwarding

The next step after you have purchased your domain is setting up Email Forwarding.

For doing that, click on “Domains” in the “Online Store Menu” and you will be taken to a new page with the heading “Manage Domains”.

Here, select your purchased domain (mine is yourstandingdesk.com) and then you will see the heading “Email Forwarding”.

Infor@ and sales@ are two forwarding email addresses set up automatically by Shopify. You can change or add more addresses if you want. I highly recommend you to add in customerservices@ as I do think that it reaches out to customers who want support from a customer service team even if that’s just you.

Step 4: Choose a Shopify Theme

Choosing a theme is very important in which it makes the first impression for customers who visit your site.
To pick a Shopify theme, click on “Themes” in the “Online Store” tab, then tap on “Visit Store Button” on the top-right corner. Now you are brought to Shopify’s theme store.

After you have selected the theme, click “Install Theme”. You will have two options: publish or unpublish your theme. If you choose to publish, the theme will be installed right away, or else, the published store theme will be unchanged.

In the below example, I choose to publish the “Supply” theme as YourStandingDesk hasn’t had a theme yet. Now back to the “Theme” tab, I can see the “Supply” theme has been updated.

You can edit various aspects of the theme to fit your niche by click on “Customize Theme”:

Now, it’s possible for you to decide the colors, fonts, products, collections and pages they appear, etc.

Note: Don’t focus too much on small adjustments. Major additions like new pages, product listings, feedbacks are what I would suggest as they affect the minor choices you make.

Step 5: Include all-important pages for Drop Shipping

To build a drop shipping store that leaves a great impression on your customers and suppliers, make sure to add these pages to your site: Homepage, About Us, Product Page, Shipping, Returns, Contact Us.

The adding step is incredibly easy with Shopify. Just click “Page” in the “Online Store” tab and you will be taken to here:

Now you just have an “About Us” page and a “Home Page”. Let’s work with the “About Us” first. Besides bullet points Shopify offers, you should add more specifics which truly speak to your customers.

Tap on the “Preview” button in the top right corner so that you can see what the page will actually look like.

If you are satisfied with the page, tap “save”. Now, click on “Add Page” button in the top-right corner to simply add the other pages: Contact Us, Shipping, and Return Policies.

Shopify also enables the admin to add videos and images to a page. You just need to copy the image and paste it on any page you want. It can’t be easier.

Not sure if everything meets your expectations? Again, tap on “Preview”.

Now back to your “Online Store” and “Navigation”, you should see the pages you added being updated on your Home Page menu.

Not sure if everything meets your expectations? Again, tap on “Preview”.

Now back to your “Online Store” and “Navigation”, you should see the pages you added being updated on your Home Page menu.

Step 6: Add Products and Brand Collections

Add products

To add products, move to “Products” tab, then click on the “Add Product” button in the middle of the page. This will bring you to a page where you can add information about the products.

Tips: The supplier’s website can be a great source of information which you can use for your website. It includes all necessary details such as product descriptions, sales materials, product specs, photos, etc. so you won’t have to waste time working on the product’s content.

Scroll down the page and you will see the “Images” and “pricing” heading. You can upload any photos you want, may be those of supplier’ website. For pricing, I enter $350 which is the lowest allowable price according to my supplier’s MAP (minimum advertised price) while $665 is a deal which I am offering to customers.

After images and pricing, you will see the track inventory, shipping weight and variants when you scroll down a little further. Since your supplier is the only one who knows about the inventory and shipping weight details, you could leave the two options: track inventory and shipping weight blank. The next option, variants is where you can start adding product variations (all the versions of the same product).

Now, tap “Save” and the products with their details are ready to show up on your product page.

Add Brand Collections

To add collections with automatic conditions, from “Products” tab, tap on “Collection” and you will see the new page like this:

Now you can fill in the title and description. For “Select Products” heading, you have two options which are “Manually select…” and “Automatically select…”. If you are filling your store with a lot of products, I suggest the automatic option because it will definitely save you a lot of time.

Once you’ve set up automatic conditions for the Collections, only products that meet those conditions will be added. When you go to the product listing, you will see this:

Tip: If there is any product which is similar to which you already added in the store, opening the existing product, tap on the “duplicate” button in the top-right corner, then you will have the copy of title, description, images, tags, etc. You can edit the information if you want. It is always better and more time-saving than start a new one from scratch.

 

Step 7: Reviewing Theme Customization

Since you have all pages and products filled up in your drop shipping site, you may want to revisit your theme customization. For doing that, go back to “Online Store” tab, click on “Theme”> “Customize Your Theme”.

What is interesting about the theme is now it has a slideshow on the homepage. This slideshow allows you to link the corresponding URL with pictures of specific products. This means when customers click on the pictures, they will be right away taken to the product page where they can buy the products.

Tip: Want to keep in touch with your clients? Enabling Social Media on your site can be an effective way. Once you enter your accounts, Shopify will link all those social media icons to your pages. After that, you can sell products directly on those social platforms (instructions can be found on Shopify website).

When you are at “Customize Your Theme” menu, you can also edit the product listing page by tapping on the “Product Page” which is center right.

Step 8: Add Shopify’s Free Review App

Why not invite your customers to share their experience with your business? It is one of the great ways to motivate other customers to make purchasing decisions, thus, boost your store’s traffic and sales

Shopify has numerous apps which enable your site to collect customer reviews, many of which are completely free so there’s a no brainer to download and install them for your store right now! You can do it effortlessly by following our guide:

First, click on “Install App” and you will see this:

Next, tap on the top-center line which says “Click here to copy to your clipboard”. After that, click on “open your templates/product.liquid file.”, it will instantly open the page that you need. Now hit ctrl+f and type in “product.description” and you will be taken here:

From here, paste the line of code you have copied earlier then hit “Save.”

The next step is adding stars feature, it’s optional

If you choose to add star ratings, click on “View instructions” and you’ll see another snippet of code (with a copy link) and another page you’ll go to add the code (also with a link).

Follow exactly what it tells you to do then click “Save”. Now, go back to the product page on your site and you will see this:

In your main Shopify dashboard, you will also see one installed app when you click on Apps:

It is the shopify reviews app that you have just installed. When you click this app, it will direct you to the app’s page where you can click on “Settings” to set conditions for reviews. You can decide whether reviews are automatically published or need approval, whether to get email notifications when a review comes in, etc.

Now that your Shopify store has functionality of collecting reviews, you can switch to the next important step: choose your Shopify plan:

Step 9: Choose Your Shopify Plan

Shopify provides 4 plans for Drop shippers to choose from: Starter ($14 per month), Basic ($29 per month), Pro ($79 per month), Unlimited ($179 per month). So, depending on your budget and store’s needs, you can pick the best one for your store.

I suggest Basic Plan for newly-opened drop shipping stores as its price is very reasonable and you will have technical support which is not included in Starter Plan.

Once you choose your plan, you will see the billing options. As I choose Basic Plan, the billing cycle will look like this:

I pick the first option as a monthly payment of $29 is the best fit for me. If you want to realize additional savings for your business, you can prepay Shopify for a year or two.

Step 10: Finalize Your Shopify Settings

This step is to check your settings again. Now, move to your main store dashboard and select “Settings” and check information in each tab. Let’s start with Online Store, there is a section named Title and Meta Description. This section will define how your site appears in search results:

“Payments” is also a must-visit tab. You need to enter full information about payment for customers to pay you. You can use your PayPal or bank accounts.

When you click on “Complete Shopify Payments Account Setup” you are required to enter the information such as: official name and address, how your business is structure, and bank account information, etc. Once you allow the information to be logged in, customer’s payments will be accepted.

Above is our guide on how to set up a drop shipping business with Shopify. As you have read this post till the end, hope that now you know what to do with your business and start your journey of making sales.

For more powerful Shopify apps and plugins to build your site, check out https://ndnapps.com

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